Local Lead Generation Campaign: Pawn Shops Near Me
The Challenge:
Bee Pawn, a high-end pawn shop in Miami specializing in luxury watches, handbags, and gold, needed to drive more qualified messaging leads through Meta ads.
They faced several issues:
High cost per messaging conversion
Generic creatives not matching luxury positioning
Lack of segmentation between product categories (e.g. watches vs. handbags)
Our Solution:
We redesigned their ad strategy from the ground up:
Segmented ad sets by interest and product: Rolex, Cartier, Bulgari, handbags, gold
Developed custom visuals and messaging tailored to each audience
Ran multiple ad types: messaging, link clicks, Instagram profile visits, carousels
Used dynamic budget allocation to optimize spend in real-time
Focused on high-converting visuals and urgency-based CTAs (limited-time offers, exclusive deals)
The Result:
$6.14 per lead
66 conversations from a single Rolex ad at just $6.14 per lead
27,000+ impressions
Reached 27,000+ impressions with messaging-focused campaigns
$0.21 cost per link click
Achieved a $0.21 cost per link click (Instagram) on top-performing engagement ads
10,000 new people
Some campaigns reached up to 10,000 people, with 88 messaging results from one
Improved performance
Improved performance and lowered acquisition costs while maintaining premium brand feel
Campaign Highlights
May 30 – June 26, 2025
We launched this campaign with a very small budget and a brand-new website, aiming to generate quality local leads for customers searching for “pawn shops near me.” With no historical data or established web traffic, we had to build momentum from the ground up—fast.
117
Local Leads (+109)
$254.97
total spend
250
Clicks (+27)
Strategic launch from a brand-new website
Top-ranking results for “pawn shops near me” and related local keywords
Watch Boutique USA
The Challenge:
Launch a new luxury watch boutique in the U.S. from scratch: build a full digital ecosystem, establish brand trust, and generate client flow in a highly competitive niche.
Our Solution:
Developed a Shopify website with a catalog of over 5,000 timepieces.
• Set up Google Merchant Center and launched Google Ads (Search + Performance Max).
• Created premium social media branding, including visual identity and content strategy.
The Result:
A fully functional e-commerce platform with a scalable catalog:
• Successful Google Ads launch:
• Campaign 1: 16.2K impressions, 1.49K clicks at $0.71 CPC with a $1.06K budget.
• Campaign 2: 4.99K impressions, 407 clicks at $2.49 CPC with a $1.01K budget.
• Strong visibility growth and traffic acquisition within the first weeks.
• Established the image of a luxury boutique, competitive with top players in the market
16.2K impressions
1.49K clicks at $0.71
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